Privacy Policy

Effective Date: November 12, 2025

Taco Palenque Holdings, LLC and its affiliates and subsidiaries (“Taco Palenque,” “we,” “our,” or “us”) respect the privacy of our guests and users. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit TacoPalenque.com, PalenqueGrill.com, or PolloPalenque.com (collectively, the “Websites”), or when you engage with us through our digital platforms, promotions, or loyalty programs.

By accessing or using our Websites or submitting information to us, you agree to this Privacy Policy. We may update this Policy periodically and will revise the “Effective Date” accordingly. Your continued use of our Websites after any updates indicates acceptance of the revised policy.

1. Information We Collect

We collect both Personal Information (information that identifies or can be linked to an identifiable person) and Non-Personal Information (information that does not directly identify you).

1.1 Personal Information You Provide

  • Name
  • Mailing address
  • Email address
  • Phone number
  • Date of birth or age
  • Gender (optional)
  • Account login details
  • Feedback or other communications
  • Information submitted for promotions, contests, surveys, or loyalty program enrollment
  • Customer service inquiries

When you join Taco Palenque Rewards, we may also collect:

  • Transaction history
  • Points balance and redemptions
  • Preferred store locations
  • Communication preferences

We use this information to operate the program, calculate rewards, personalize offers, and improve your experience.

1.2 Information Collected Automatically

  • IP address
  • Browser type, device type, and operating system
  • Pages viewed, links clicked, and time spent on site
  • Referring website
  • Session data and general location (based on IP address)

1.3 Cookies, Pixel Tags & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience.

  • Essential Cookies: Enable core site functionality
  • Performance Cookies: Measure site usage and performance
  • Analytics Cookies: Understand user behavior (e.g., Google Analytics)
  • Advertising Cookies: Deliver personalized ads and measure effectiveness
  • Functionality Cookies: Remember preferences such as language or location

Cookie Control: You can manage cookies via your browser or device settings. Blocking certain cookies may limit functionality or site performance.

2. How We Use Personal Information

  • Provide services, process orders, and personalize your experience
  • Operate and manage Taco Palenque Rewards and other loyalty programs
  • Respond to inquiries and provide customer support
  • Send marketing communications or promotions (with your consent, where required)
  • Send transactional messages, including order confirmations or policy updates
  • Analyze usage and improve our products, services, and marketing efforts

3. How We Share Personal Information

  • Service Providers: Technology platforms, analytics vendors, marketing partners, and IT providers
  • Delivery Partners: Including DoorDash, Uber Eats, Grubhub, and Favor
  • Business Partners: For co-sponsored promotions or partnerships
  • Corporate Family: Our affiliates and subsidiaries
  • Legal and Compliance: When required by law or to protect our rights
  • Business Transfers: In the event of a merger, acquisition, or asset sale

Certain loyalty and ordering features are powered by trusted third-party providers who process data on our behalf under strict data-protection agreements.

4. Non-Personal & Aggregated Information

We may use or share aggregated or de-identified data for analytics, research, and marketing. We may also use automated tools to analyze purchase history and preferences to send tailored offers. You can opt out of personalized marketing by following the “unsubscribe” link in our emails or contacting us directly.

5. Your Privacy Rights (Texas Data Privacy and Security Act & Other State Laws)

Depending on your state of residence, you may have the right to:

  • Access your personal information
  • Correct inaccurate data
  • Request deletion of your information
  • Opt out of targeted advertising or sale of personal information
  • Request data portability
  • Appeal a denial of any request

To exercise your rights, contact us at tacopfeedback@palenquegroup.com. We will verify your identity before processing any request.

6. Notice of Financial Incentive

Participation in Taco Palenque Rewards requires certain personal information (such as purchase history or preferences) to deliver benefits like discounts or free menu items. You may withdraw from the program at any time via your account settings or by contacting us.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Policy, including maintaining your account, complying with legal obligations, and resolving disputes.

8. Data Security & Breach Notification

We use reasonable administrative, technical, and physical safeguards to protect your information. If a data breach occurs, we will notify affected users as required by Texas and other applicable state laws.

9. Children’s Privacy

We do not knowingly collect personal information from children under 13 years old without parental consent. If you believe a child has provided us information, please contact us for prompt deletion.

10. International Users

Our services are operated in the United States, and your information will be transferred to and stored in the U.S. and governed by U.S. and Texas law.

11. Accessing, Updating, or Deleting Your Information

You can manage communication preferences, update your profile, or deactivate your loyalty account by logging into your account or contacting Customer Support. You may also request access, correction, or deletion of your information by emailing tacopfeedback@palenquegroup.com.

12. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a new “Effective Date.” Continued use of our services constitutes acceptance of the revised policy.

13. Contact Us

Taco Palenque
1908 Aduanales Ln, Laredo, Texas 78041
📧 tacopfeedback@palenquegroup.com
📞 (866) 233-TACO (8226)

Any disputes arising under this Policy shall be governed by the laws of the State of Texas, without regard to conflict of law principles.