OUR STORY
¡Buen Provecho!
This phrase may translate to “enjoy your meal,” but for us it means something deeper — a family sharing the best-quality food with yours.
By 1979, El Pollo Loco had grown to 85 restaurants across Northern Mexico and became the first major Mexican restaurant brand to successfully expand into the United States. Its 1980 opening in Los Angeles marked a turning point, introducing authentic Mexican flavors to a broader U.S. audience.
Taco Palenque
When Don Pancho moved to the United States, he saw that authentic Mexican food wasn’t easy to find. As a passionate cook and natural host, he set out to change that. With his heritage and culinary skill, he created Taco Palenque — serving fresh ingredients and the traditional flavors of Mexico. It quickly became a South Texas favorite.
At Taco Palenque, guests are family. We believe food tastes best when it’s fresh, real, and shared. As we continue to grow, we invite you to discover the true taste of Fresh Mex — made with tradition, made with pride, made for you.
Our Mission, Vision & Values
OUR MISSION
To share Mexico’s unique flavors with the world.
OUR VISION
Be the preferred brand of Mexican food.
OUR VALUES
Responsability
Candor
Joyfulness
Credibility
Human Respect
Service Orientation
FRESH MEX
Who would say a friendship can be flavorful, that kindness can be tasty, or even happiness can be seasoned? That all happens when we gather to share our best: the pleasing delight of fresh natural ingredients and the fulfilling goodness of authentic handmade recipes made to order that make us proud. And that’s what Fresh Mex is all about, at Taco Palenque.