Privacy Policy

Effective Date: February 18, 2026

Taco Palenque Holdings, LLC and its affiliates and subsidiaries (“Taco Palenque,” “We,” “Our,” or “Us”) respect the privacy of our guests and users. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit TacoPalenque.com, PalenqueGrill.com, or any other affiliate websites (collectively, the “Websites”), or when you engage with us through our digital platforms, promotions, or loyalty programs.

By accessing or using our Websites or submitting information to us, you agree to this Privacy Policy. We may update this Policy periodically and will revise the “Effective Date” accordingly. Your continued use of our Websites after any updates indicates acceptance of the revised policy.

1. Information We Collect

We collect both Personal Information (information that identifies or can be linked to an identifiable person) and Non-Personal Information (information that does not directly identify you). We use reasonable safeguards to protect your personal information from unauthorized access, use, or disclosure. When we handle sensitive information, such as payment data, we use industry-standard security measures. We also require our service providers to maintain reasonable security practices. However, despite reasonable security practices, no method of electronic transmission or storage can be guaranteed to be completely secure.

1.1 Personal Information You Provide

  • Name
  • Mailing address
  • Email address
  • Phone number
  • Date of birth or age
  • Gender (optional)
  • Account login details
  • Feedback or other communications
  • Information submitted for promotions, contests, surveys, or loyalty program enrollment
  • Customer service inquiries

When you join Taco Palenque Rewards, we may also collect:

  • Transaction history
  • Points balance, offers and redemptions
  • Preferred store locations
  • Communication preferences

We use this information to operate the Program, calculate Rewards, personalize offers, and improve your experience.

1.2 Information Collected Automatically

  • IP address
  • Device ID or tokens
  • Browser type, device type, app version, and operating system
  • Pages viewed, links clicked, and time spent on site
  • Referring website
  • Session data and general location (based on IP address)

1.3 Cookies, Pixel Tags & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. We may also share any of the data collected by these tracking technologies with third parties for our business purposes, including performance measurements, targeted advertising, and analytics, as permitted by law.

  • Essential Cookies: Enable core site functionality to provide website services to provide features, such as your profile and purchases
  • Performance Cookies: Measure site usage and performance on how users interact with Our Website, and App
  • Analytics Cookies: Understand user behavior to help us understand how You arrived at our Website or App and identify areas for improvement to enhance the user experience. Collecting this data also helps us understand which products are more popular than others.
  • Advertising Cookies: Used by us and our advertising partners to deliver personalized ads and measure effectiveness and build audience segments.
  • Functional Cookies: Remember preferences such as language or location and offer personal settings. Functional cookies may be set by us or third-party technology service providers that we work with to provide our services

Cookie Control: You can manage cookies via your browser or device settings. Blocking certain cookies may limit functionality or site performance. We recognize and honor, where required by applicable law, Global Privacy Control (“GPC”) signals as a valid request to opt out of the sale or sharing of personal data, or to opt out of targeted advertising, as required by applicable privacy laws. If you wish to learn more about GPC, click here: https://globalprivacycontrol.org/. Please note that some advertising services are operated by third-party partners who act as independent controllers and provide their own opt-out mechanisms.

2. How We Use Personal Information

  • Provide services, process orders, and personalize your experience by remembering your preferred order locations, order history, and account settings
  • Operate and manage Taco Palenque Rewards and other loyalty programs. This includes calculating and applying your Points, determining eligibility for Rewards, promotions, or special offers, and preventing fraudulent activity.
  • Respond to your inquiries and provide customer support
  • Send marketing communications, such as targeted ads, or promotions
  • Send transactional messages, including order confirmations or policy updates
  • Analyze usage and improve our products, services, and marketing efforts

3. How We Share Personal Information

  • Service Providers: Technology platforms, analytics vendors, marketing partners, and IT providers receive your information on our behalf for Our internal business purposes to carry out services consistent with this Policy, such as payment processing, marketing analytics, fraud protection, support of our online applications, and as described in Section 2 of this Policy.
  • Delivery Partners: Such as DoorDash, Uber Eats, Grubhub, and others.
  • Corporate Family: Our affiliates and subsidiaries
  • Legal and Compliance: When required by law or to protect our rights
  • Business Transfers: In the event of a merger, acquisition, or asset sale

Certain loyalty and ordering features are powered by trusted third-party providers who process data on our behalf under strict data-protection agreements. While Taco Palenque exercises reasonable care in selecting and contracting with Technology Service Providers, such providers operate independently. As such, Taco Palenque is not responsible for the availability, performance, or independent privacy policies or practices of any third-party provider, except to the extent as required by law, and users should review the privacy policies of those providers for additional information about their data practices.

Categories of personal data shared with third parties for Our internal business purposes include, your name, email address, phone number, mailing address, transaction details, credit card token, loyalty account ID, device identifiers, and IP address.

Taco Palenque does sell your personal information to our third-party Technology Service Providers, or other third parties. However, We do share data for targeted advertising and analytics to enhance the user experience.

Our third-party technology service providers’ privacy policies may be found here:
https://pos.toasttab.com/privacy/#States-Law;
https://www.olo.com/data-processing-addendum;
https://www.spendgo.com/privacy;
https://trust.bikky.com/

4. Non-Personal & Aggregated Information

We may use or share aggregated or de-identified data for analytics, research, and marketing. We may also use automated tools to analyze purchase history and preferences to send tailored offers. You can opt out of personalized marketing by following the “unsubscribe” link in our emails or contacting us directly.

5. Your Privacy Rights

  • Access your personal information
  • Correct inaccurate data
  • Request deletion of your information
  • Opt out of targeted advertising
  • Request data portability
  • Appeal a denial of any request

To exercise your rights, contact us at feedback@palenquegroup.com, or at (866) 233-TACO (8226). We will verify your identity before processing any request.

6. Notice of Financial Incentive

Participation in Taco Palenque Rewards requires certain personal information (such as purchase history or preferences) to deliver benefits like discounts or free menu items. You may withdraw from the program at any time via your account settings or by contacting us directly. Retention periods may vary depending on the nature of the data and the services involved, including where data is processed by independent third-party providers under their own retention policies.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Policy, including maintaining your account, complying with legal obligations, and resolving disputes.

8. Data Security & Breach Notification

We use reasonable administrative, technical, and physical industry safeguards to protect your information. While no use of electronic data storage or transmission is entirely secure, we require our third-party Technology Service Providers to use safe and secure methods to protect your information. If we reasonably believe that a data breach has occurred, we will notify affected users as required by Texas and other applicable state laws.

9. Children’s Privacy

The Program, App, and Website are not directed to children under sixteen (16). We do not knowingly collect, maintain, use, or disclose personal information from individuals under 16, and such individuals are not permitted to register for or participate in the Program.

If you believe that a child under the age of 16 has provided us with personal information without the required consent, please contact us for prompt deletion.

10. International Users

Our services are operated in the United States, and your information will be transferred to and stored in the U.S. and governed by U.S. and Texas law.

11. Accessing, Updating, or Deleting Your Information

You can manage communication preferences, update your profile, or deactivate your loyalty account by logging into your account or contacting Customer Support. You may also request access, correction, or deletion of your information by emailing feedback@palenquegroup.com.

12. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a new “Effective Date.” Continued use of our services constitutes acceptance of the revised policy. Any material changes to our Privacy Policy may include a message prominently located on our website’s homepage, or a notice via email.

13. Contact Us

Taco Palenque
1908 Aduanales Ln, Laredo, Texas 78041
📧 tpfeedback@palenquegroup.com
📞 (866) 233-TACO (8226)

Any disputes arising under this Policy shall be governed by the laws of the State of Texas, without regard to conflict of law principles.